Marketing strategy for Chinese Brands in Europe
Is a dedicated European brand strategy mandatory – different from the Chinese / global one?
MARKETING MADE MEASURABLE
DUHNO MARKETING supports ambitious teams with growth consulting and marketing operations.
We execute marketing with a ‘process + proof + result’ driven approach.
True believer of glocal marketing, we don’t sell marketing services, we provide reassurance to your Business in China.
What is the key to differentiating oneself as a Chinese brand in Europe?
INFLUENCE AT THE HEART OF MARKETING PERFORMANCE
REECH is a company specialised in Influence Marketing.
Reech is a solution, which professionalizes and optimizes exchanges between influencers and advertisers (brands and agencies).
Reech enables advertisers to find their ideal communication channel, and influencers to increase their visibility, while monetizing their influence (reach) by promoting brands that they like. The platform is built on 4 pillars: an intuitive search engine, advanced matching, pre-negotiated partnerships, and a detailed KPIs.
Since 2021, Reech is a subsidiary of Dékuple (formerly ADLPerformance)
What are the challenges specific to launching a new Chinese brand in different European countries?
CUTTING EGDE / CUTTING HEADS
LA CONCORDE is a fresh global advertising agency from TV to TikTok.
Four associates, four expertise: Strategy, Tech, Design and Copywriting, all on the same level, a perfect balance to create bespoke and relevant solutions for our clients.
We are craft driven, we’re imagining, creating, and producing for our clients while pushing the limits.
Our philosophy is our name:
We are La Concorde.
Meet our panel
CEO & Founder
Ceo & Co-Founder
What to expect from this webinar ?
Our experts share their success stories working with Chinese brands such as 𝐗𝐩𝐞𝐧𝐠, 𝐎𝐩𝐩𝐨 𝐨𝐫 𝐎𝐧𝐞𝐏𝐥𝐮𝐬.
Here are the key insights:
- China is no longer the "Cheap, copycat manufacturer", many Chinese brands are now offering high-tech and innovative products.
- In Europe, influencer marketing is seen as a Branding strategy rather than a Performance based marketing strategy.
- And no surprise, it doesn't work to replicate what has been successful in China into Europe, it is important to work with European partners to localize the strategy to each country of Europe.